For decades, advertisements are being used outside businesses to attract passersby’s eyes and differentiate themselves from surrounding competitors. Whether they display promotions, upcoming events, new products, services, etc., companies try every tactic to generate awareness and bring customers in.
Today, the use of outdoor LED signs is more frequent as it boosts businesses’ productivity all over the globe. So let’s see how digital signage manages to do that.
Hundreds and thousands of people drive past your business daily, so why not market it? If your retail store currently doesn’t have any outdoor signage, you are missing the opportunity to expose your products, services, and promotions to your target audience.
Outdoor lightbox signs help in building awareness while attracting customers to your business without spending a significant sum of money on mass advertisement in the weekly newspaper or a large-sized billboard.
LED lightbox signs also generate impulse buys and persuade people to go into your store right then and there if they see a discounted deal displayed on the screen.
In the highly competitive market, it’s incredibly crucial to stand out from your opponents, and outdoor LED signage gives you this opportunity. Digital signage allows you to display your current deal and promotions to attract your competitor’s customers to your store.
One of the most noteworthy rewards of an LED lightbox sign is that it’s completely customizable. It allows businesses to change messages of promotions easily, products change, or strategically alter the message for certain people depending on the time of the day.
For example, a fast-food restaurant can display breakfast, brunch, lunch, hi-tea, or dinner promotions depending on the time of the day. LED signs can also show real-time messages such as weather or traffic alerts that are useful to passersby.
Customization also permits businesses to test what messages bring in more people at their store and what messages they should avoid in the future.
The digital display doesn’t require costly maintenance and is built to withstand harsh weather conditions. Unlike traditional advertisement media, digital signage is a one-time investment in a way that you can run multiple messages at different times of the day without changing the whole screen as you will do in a traditional banner or billboard sign.
Many consumers show concern with their carbon footprint and pay more attention to shopping places and buying products. As LED lightboxes require less energy to operate, they are considered more energy-efficient than traditional advertisement methods.
These signs also generate very low amounts of heat, and these qualities promote an eco-friendly reputation for your brand.
An intensive marketing message can do miracles for your customer engagement levels. Make sure to aim at a timely advertising message for any target market. With the scheduling abilities of LED signs, you can have one message displayed for the morning commuters and another one for families waiting in carpool lines.
You can also post an announcement message during community events. These personalized steps develop community awareness, trust and build loyalty to your brand.
That’s how digital signage transforms your business for good!
Contact Signs Wholesale Now’s team to get the best indoor and outdoor lighted sign boxes for your business.