Knock, knock! The spring has finally arrived, and the next big day in our calendars is approaching us fast. So, it’s time to pre-order some flowers and a card for your mother to make her feel special on this mother’s day with digital signage.
Mother’s day is a global event celebrated by everyone in May. It’s a golden opportunity for retail stores to boost their sales by running an ad campaign on digital signage.
That’s why we bring this blog to show you how businesses can use digital signage to promote the mother’s day campaign effectively.
First of all, figure out who your target audience is? Then take the initial steps to promote your campaign.
No mother is the same; every mother has her own likes, dislikes, personality, and traits. Thus, it’s essential to keep ‘the mother’ your primary focus and sell the products accordingly when planning a mother’s day marketing strategy.
Most probably, children and teens will come to your store to buy gifts for their mothers. So, it’s wise to keep the product list general with the main items that mothers mostly like. The items such as chocolates, flowers, sweaters, cups, photo frames, pillows, scented candles, bath bombs, bags, beauty products, gadgets, cooking items, etc., displays very well as outdoor lightbox signs. So try to target such things!
Once you know who you are talking to, the other step is to design the content for your digital signage. Compared to traditional signage, creating and installing your message on digital signs is comparatively easy and practical to grab the attention of potential clients.
When creating content for mother’s day, it is crucial not just to develop a generic message but also a specific message that appeals to the client. Each target has its own spin; after all, you cannot speak in the same way to a child who wants to please her mom as you can with the dad who wants to spoil his wife.
The simple way to do it is to put yourself in the place of your target audience and adapt the tone, visuals, and content. For example, build your campaigns around the products of mother’s day special, give customers the freedom to personalize the product, develop a partnership with some other brand that your audience love, or special design packaging for each target person, etc.
You can design the eye-catching content on all your campaign ideas and display it on your LED lightbox sign to win customers.
The world has become advance in a short time, and now you can use social media sites not only to connect with people but also to promote your brand and products. Hence, you can make business pages on Facebook, Instagram, Linked In, and Twitter to promote your seasonal campaigns and items. Moreover, you can also share stories on social media featuring your store’s display, packaging disclosure, arranged items, digital signboards, etc.
Many businesses are now using Tiktok to promote their brand with creative videos. You can add effect or craft a whole story of your business on it.
To sum up, there are many marketing engagements that you can implement for mother’s day. But the one that works depends on its uniqueness.
All you have to do is anticipate your strategy and act accordingly.
If you need outdoor lightbox signs for your business, contact Signs WholeSale Now Inc for the best digital signage solutions.