Black Friday is one of the most competitive days of the year for businesses. At this fiercely shopping-driven time, retailers are primarily looking for the best ways to boost their profits and brand awareness.
In the past years, Black Friday sales have prolonged from not just one day a year but up to a number of days or even weeks before the big day. Even the epidemic couldn’t stop the bash of Black Friday. Many patrons are switching towards e-commerce to snag their Black Friday deals from the comfort of their homes. But retailers still depend on in-store traffic to drive sales.
Capturing the attention of shoppers can be done in a variety of ways. For example, you may lure potential customers by offering excellent sales prices, unique inventory, special deals, or even rewards for shopping at a certain time of the day. However, one of the most crucial aspects that are often overlooked is the use of digital signage.
Using digital signage for your Black Friday campaigns might be exactly what you need to stand out from the competition on this Black Friday 2021.
Let’s see how the usage of digital signage will promote your Black Friday deals on the go!
Retailers can use digital signage such as welcome signs to draw customers into their stores. Let’s say you place an outdoor lightbox sign outside the door, to be exact, on the porch featuring a rolling slideshow of all your Black Friday deals. This makes it more likely that your promotions will pick someone’s interest as they walk by, enticing them to enter your premises and pursue your stock.
When it’s Black Friday, you are competing for customers’ attention who probably have a lot of choices available. Your promotions for Black Friday should be more prominent and eye-catching than conventional advertisements and other promotional material. It is only possible with digital signage that is bright and easily customizable – naturally attracting the clients.
You will probably experience a long line outside your store on Black Friday. This may increase the risk of customers getting bored, which might result in abandoning their planned purchases.
However, a study suggests that digital signage reduces perceived waiting times by up to 35%. This can help keep your clients entertained while waiting in line, leading to better consumer experiences and boosting reliability.
Lightbox signs for Black Friday lines may be the best option if you think your regulars might become prickly due to long lines.
If you are trying to give your business a modern and up-to-date vibe on Black Friday, digital signage is a fabulous way to do it. This is primarily an excellent idea for retailers selling technology products such as gaming consoles, TVs, and other items, often subjected to Black Friday deals.
Alluring your target market is an essential aspect of retail on any day, and Black Friday promotions shouldn’t be any different.
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Make Your Black FriDAY, Black FriYAY this year!