With digital signage, the good old convenience store sales have become advance now. They are not limited to a carton of milk, a coffee, a bento box, or a packet of noodles anymore. Instead, they have become much more than that to make the in-store experience more awesome for their customers.
Many small businesses employ exciting marketing tactics to help connect customers with what they offer and increase their sales. The game-changer in all these methods is the digital signage solutions. With free LED screens thrown up on the wall, convenience store sales can do much more with the available space.
Convenience stores can create dynamic messages and free advertising with these digital screens. Here let us explain how digital signage can improve convenience stores sales and drive traffic.
Let’s dive in!
There is this man who used to sell smoked chicken at his convenience store. He tried all the tactics but couldn’t able to make much profit in selling his special dish. So, in the end, he created an irresistible video of smoked chicken and put it up on a couple of digital screens, inside and outside the store. The following week he made a massive profit out of his special dish of smoked chicken, and the town people loved it.
So you see, digital screens are a powerful advertising medium that helps you draw audiences’ attention towards your specialty.
The true beauty of digital signs is that it works for your store only. Unlike printed signs and wide-scale ad campaigns, it never goes generic. You can use these screens to upsell items and provide influence where it matters.
When shoppers enter your store, use digital signage solutions to share information about the store. These details help them to navigate where they need to be and what they need to buy from different shelves.
Then, as they get ready to pay, you can remind them of the items they might have forgotten. You may even advertise a special offer that is just too tasty or hard to resist, like the smoked chicken we discussed.
If you ask your regulars what their prime pain point is? Most of them will reply to you, ‘The waiting time during check out.’
Waiting can be an issue for many customers, especially during peak hours. However, according to studies, digital signage can cut perceived time by up to 35% during the check-out procedure.
That’s the difference between getting impatient and being distracted by the colorful & creative lightbox signs.
That’s how the magic of digital signage works. It enhances the in-store experience for customers and generates profit for convenience store owners.
You may contact Signs Wholesale Now to get the best indoor and outdoor lighted sign boxes for your convenience store and get high-quality digital signage solutions.
